Early one Sunday morning in 2007, Henrik, Knut and Thomas, three Norwegians in their twenties, fantasized about the ultimate chill-out wear that would be perfect for a lazy day at home.
They all agreed on the merits of the sweatsuit for recovering from a night on the town. "But without the tight waistband and the pressure to go jogging," Thomas said. Knut had been staring at a light bulb when, eureka, it all became clear:
"Why not sew together a hooded sweatshirt and a pair of sweatpants? Let's make it so big that no one in their right mind would think of working out."
"If we can skip the waistband, I'm all for it," said Thomas. "But how are we going to get into it?"
"No sweat," replied Henrik, "we'll just put in a big zipper."
And with that the OnePiece Jump In was born. The three friends dropped everything and invested all their savings to realize an idea they believed was unique and brilliant. They made the loose-fitting, all-in-one hooded sweatsuits in soft, thick cotton fleece in a wide variety of colours and patterns.
For two years they sold the OnePiece to friends and marketed it to high-school seniors in Norway. Then, in autumn 2009, some bloggers wrote about how much they loved the OnePiece, which triggered other bloggers to rant about how much they hated it. Fuelled by massive debate in social media, the OnePiece Jump in became a huge trend in Scandinavia in 2010, and is now catching on in England and other European countries.
"We were as surprised as anyone when people started wearing the OnePiece at clubs and it became a fashion and lifestyle statement," says Thomas, who has left university to devote all his time and energy to the OnePiece. "I think that the versatility of our jumpsuit and the fact that it is extremely comfortable are the main reasons for its success."
Even as the OnePiece wave hits country after country, gaining a foothold, Knut, Thomas and Henrik are busy developing new ideas and concepts. To be sure, the OnePiece won't be their last innovative fashion item.
OnePiece Jump In AS is a Norwegian based company selling its product internationally through this web-site, concept stores and authorized retailers.
OnePiece Jump In AS invented the original onesie in 2007 and has since spent huge amounts of time and effort developing the unique design and characteristics of this product; building up the trademark OnePiece and developing the OnePiece concept. The concept, design and trademarks are the intellectual property of OnePiece Jump In AS. Referring to EU trademark no 009470998 as well as EU registered design no 001261374-0002 and 001261374-0001.
Any copying, reproduction or distribution not in accordance with a special written license agreement, is expressly prohibited by law, and may result in severe civil and criminal penalties.
Since OnePiece invented and introduced the onesie to the market in 2009 there has been a lot of illegal imitators intentionally trying to deceive you into buying OnePiece counterfeit products. A counterfeit product is a fake or imitation made with the goal of tricking you into believing it is genuine – meaning anything that can be mistaken for the original OnePiece onesie is an illegal counterfeit and in breach of our intellectual property.
Craig’s List, Amazon, AliBaba, eBay and other online auction and forum sites are also a common outlet counterfeiters use to sell fake OnePiece products
We produce our products without compromise, using only the highest quality cotton and methods in order to make you satisfied and ensure you come back to us for the quality. We want to continue expanding the OnePiece concept and the retail revolution we have started, and we are sorry to see so many imitators compromising of quality in order to offer a cheaper product. These imitators are misusing our intellectual property in order to mislead you and sell inferior products with short-term intentions rather than satisfying the customer. We strongly advice consumers to stay away from non-original products offered outside our web site and our authorized retailers.
To make sure you get hold of the original OnePiece onesie and to guarantee the quality of your purchase, purchase only from this site and our authorized retailers.
UK: +44 203 514 3371 - (Mon-Fri: 9am - 3pm)
USA: +1 (202) 525 7954
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